Content Creator– A person who creates content for entertaining, educating, teaching the audience or promoting his/her business.
Content creation is one of the most popularizing jobs in India, especially after the internet revolution in 2017 in India. According to YouTube’s statistics, the number of content creators was doubled in 2019 as compared to what it was in 2017.
Not to mention, Youtube is the OG platform for creating video content. Video content is something that has a 100% guarantee rate of being opted for the purpose of entertainment and teaching as well. Just look at Tik Tok and Reels. Their growth against time is literally exponential and inevitable.
“How To Start A Youtube Channel” the keyword has an estimated search volume of 8,500 per month. Starting a youtube channel is a simple but quite insightful process.
In this article, I am on your side to teach you how to start a youtube channel step by step. Analogously, we are gonna discuss the real mindset you need to start and run a successful youtube channel. If that’s what you are looking for, let’s hop into it.
The success or failure of a Youtube channel depends on the content being put on it. But if one follows some key factors while starting a youtube channel, it may prove to be wholesome in the long term.
Also If you are the kind of person thinking that he/she’s gonna upload a bunch of content and become rich overnight, don’t. That’s just not happening. Money cannot be your primary residue for motivation. Thirst for value addition can and should be the biggest motivation of a creator. There was a time around 2015 where people used to upload a couple of videos. Mint money from them and just disappear. But that same tactic has no single window of opportunity to happen. Youtube’s algorithm is changing faster than ever. Also, youtube has applied some strict rules that are gonna be discussed further.
Ask yourself ‘Why?’:
Any youtube professional knows Why they are creating content. Is it to entertain the audience, or it is to educate people, or it may be to spread awareness, whatever it might be. The question is yours to answer. Once you have a bolstered answer, you can easily figure out how to start a youtube channel. Trust me.
Give your channel a purpose. A good intended purpose will turn out to be your fuel in the difficult times. For example, you have decided to start a youtube channel to promote your business. The thought of promoting your business will be food to your creativity, which is the key factor for creating stellar content.
Story Time: Jose Zuniga from TeachingMensFashion. He is an LA-based entrepreneur who manages 4 different businesses. And youtube is one of his pillar platforms for promoting business and trust me he uploads 5 freaking videos per week. That’s the power of a well-defined purpose.
Content Isn’t King, Its Kingdom. No, seriously:
The foundation of your channel will depend on what your content is. Either your content has to be first, or it has to be the best. Can your content be the first. No. Youtube is flooded with an ocean of content the domain of which you have chosen. Can you be the best? Hell yes. So it comes down to two simple words. Stellar Content. Create stellar content and be an OG YouTuber. See, it’s easy.
‘Influencer’ Is A Misleading Term:
Yep. Nobody can influence anybody. The creator is the right term. All the CREATORS calling themselves INFLUENCERS are fallacious. In case you follow such people, run for the hill! All of them are just mere creators that are present to entertain their audience. That’s it.
Anticipate your evolution:
Story Time:Slaay point, which is a comedy roasting channel, started as a cricket commentary channel. Later they started with trailer breakdowns and ultimately stumbled upon roasting. Now the reason I’m telling you this is to give an insight into the evolution that you may go through. So welcome all the changes and keep stumbling up.
How to start a youtube channel-For Beginners:
Just start. I’m pretty sure you have a youtube account. Just open that channel and start. But here’s the bitter truth. You won’t see any growth until you upload 20-40 videos. That’s why. You just need to go there and put out some content.
Also, keep in mind the fact that growth is exponential. Yes. Once your network starts growing, it can take you places. Growing from 0 Subscribers to 1000 can be a mammoth task. Reaching from 1000 to 5000? not so much!
Also Read:Why is Digital Marketing important for Small Businesses?
People are gonna hate you:
This one is the least discussed thing in the ‘how to start a youtube channel’ videos.
Not only youtube but every single content creation platform faces hate. Now not everyone’s gonna hate you but not everyone’s gonna love your content either. So as a creator, you have to be ready for a little bit of hate comments on your videos and not let them go to your head. You will be surprised to know that even the OG YouTubers like PewDiePie receive hate. So hate is just another distraction. Just dust your clothes and move on.
Make A Community:
What makes youtube a far cry from other video content making platforms is that:
1)It gives an opportunity to build a community
2)It has a legit algorithm
Making a community with your audience is not everyone’s piece of cake. When done rightly, community building can prove to be uplifting in the long term.
How to make a youtube channel community?
Bond with your audience. Since you are starting, it will be beneficial for you. A strong band leads to the regular engagement of the viewer with the creator. Also, the youtube algorithm will help you to expand by showing your videos in the feed. Having your video in others feed can surely be considered as a big achievement for your channel.
Also Read: How to Take a Screenshot In a Laptop
So that was basically the mindset traits you need to have before you start a youtube channel. A lot of newbies ask how to start a youtube channel before setting up one, but very few have the above-mentioned traits.
Let us now narrow our scope of discussion to the technicalities of how to start a youtube channel. The upcoming division won’t be like ‘tricks and tips’ but more of long term investments you need before you start a youtube channel. Now, these investments can be of knowledge, money, strategy and consistency. So if you are in, let’s get started with it.
#1 YouTube Search Engine Optimization (SEO):
Suppose you have a great hand in, let’s say dancing. But to show that you need a stage, right? Now let’s jump into the youtube topic. Here your videos are your talent/performance, and Youtube SEO is your stage.
You see, youtube is the second-best search engine. And you are one of the fishes in the ocean of contents. How do you come to the surface? You gotta optimize your videos for the youtube search engine. You don’t want your videos to be buried by the other creators in your domain. So you gotta put in that little extra effort.
For learning Youtube SEO, there is a plentiful amount of creators sharing knowledge on SEO. I would suggest you go for Niel Patel since he is one of the OG SEO experts.
Now SEO is both On-page and Off-page. In my language, on-page SEO is more of a technical part where you focus on building links, video titles and thumbnails. Off-page is the non-technical part like video consistency, video quality, subtitles, etc. Hope you’ve got the picture.
#2. How To Start A Youtube Channel-Setup:
To be honest, you don’t need a high-end Digital Single-Lens Reflex (DSLR) camera or a MacBook pro to shoot and upload your youtube channel. In fact, most of the newbie YouTubers shoot their channel on their phone. Even vlogs. In the name of equipment all you need is:
- Device to capture your video
- Software/apps to edit your video-.
- Good internet connection ;P
If you ask me, Final Cut Pro is one of the best video editing softwares since most of the YouTubers use it.
If we talk about lightning (yes lightning matters a lot) sunlight or natural light is the best lighting equipment. No investment, good resolution, good brightness, you are good to go. In case you are operating on a big budget, and you’re not a vlogger you may opt for a good ring light which evenly lightens up space. The choice is yours to make. Good lighting definitely pays off, especially when your camera/phone camera is not of a high resolution.
P.S:
You must start upgrading your setup once your channel starts growing.
#3. Know Your Audience:
As a creator, you NEED to know what kind of audience you will have to entertain. Say you have a Vlogging channel. Here, you have a vast spectrum of audience. Literally, everyone can watch your channel.
In the other instance, let’s say an Educational Channel. Your audience will involve the students of the subject you are teaching. So here, the audience is gonna reach a limit as compared to the former one.
So knowing the size of your audience will definitely help you figure out the way of how to start a youtube channel.
Type of Audience:
Ranveer Allhabadiya classified the digital audience into 4 different categories.
1. High End or High Society Audience:
These guys only watch high-end sophisticated content. It may be tech, short movies, edutainment, etc.
2. Middle-Class Ambitious Audience:
The number of these audiences is comparatively highest than the aforementioned. These audiences watch educational, entrepreneurial, tech and value-adding content.
3. Middle-Class Audience Who Wants Entertainment:
The number of this audience is even high. This audience mainly watches vines, roasts, vlogs, movies, songs, etc.
4. The Unexposed:
More than 500 million people haven’t got an exposure to the world of the internet. And this is the best audience to make your community with.
The whole point in discussing all this stuff is to give you a parameter for selecting the audience for which you will make content or are making.
#4. Create A Space:
As a creator, it is an important thing to create a space on every social platform. According to Gary Vaynerchuk, if you want to make the most out of the social media platforms, this is the time. Social media platforms unquestionably help you broaden up your organic reach and ultimately be good for your end.
Digital marketing is slowly taking over the marketing area, and by 2030, a marketing strategy without digital marketing won’t even be considered as a strategy. And social media is the base of a digital marketing strategy. So you have to create a strong social media presence if you want to play the ‘Creator’ game in the long term. How to start
#5. How to Start A Youtube Channel And Make Money?
As I said, Money shouldn’t be your driving factor for making youtube videos. It may be at a lower rank in your priority list. Making money on youtube is partially tougher than it was in 2015. According to the now rules of youtube:
- You need at least 1000 Subscribers on your channel.
- At Least 4000 watch hours within a year of your youtube debut.
Youtube algorithm is legit, and it makes sure that the best content of a particular domain gets organic engagement. So in your early youtube days, you need to engage as hell.
Here are a bunch of reps you can do to Achieve Youtube Monetization:
- Collab with Other YouTubers with the same pace as yours.
- Build External Links
- Stay Consistent
- Interact with your audience through different social media platforms.
- Engage with other YouTubers.
Final Word:
Creating is not about followers/subscribers. It’s about making a change in the lives of others through your content. Creators are the next-gen social change ambassadors. For Gen Z, creators have the power of making big social changes with the power of their changes.
The above article is a handy guide to How to start a youtube channel. The intent of this article is to give you a crystal clear guide to starting your youtube channel and make it thrive. All the mentioned factors aren’t just mere tips and tricks, but the real-life lessons served to you on a silver platter. Just to make you grow.