SEO stands for “search engine optimization.” In technical terms, SEO tools assist blog owners to increase their blog’s visibility for relevant searches. Therefore, we will provide you with 19 free SEO tools for blogging that are very much needed to harvest higher traffic towards the blog page, and provides good search engine rankings to stand out in the market. In addition, the process of optimizing the blog and attracting customers to your blog requires SEO tools to analyze content for keywords, backlinks, insights into SEO competition, and other SEO considerations.
SEO Tools Advantages
- SEO tools provide advanced technical solutions to rank higher in search engine results. That is to say, the higher the ranking in Google, the more visibility for your blog. Thus, you can say that search engine optimization tools increase your online presence
- SEO tools are beneficial due to the Automated reporting of data in near real-time. These tools provide scores that are bloggers take into consideration when making decisions such as changes on the website. To demonstrate, the scores appear under titles namely: keywords research, On-page Analysis, Backlink Checking, Broken Links checking, Alt text checking, Mobile friendly testing, Visitors tracking, Local SEO Analysis, Website Code Analysis, and Responsive website analysis.
- To compete in the fast-growing online market, we use SEO tools to move ahead of the competition.
- SEO targets quality traffic to rank higher in search results.
- It is available for beginners, intermediate and advanced users; offers both free and paid tools, and differs in type and function.
Best 19 Free SEO Tools for Blogging
In order to discuss the different types and functions of each SEO tool, we are dividing them into 4 sections. It should be noted that these are the best free SEO tools for blogging.
Keyword Research
The SEO keywords research is the activity of analyzing and finding a list of valuable keywords to ensure that the blog content produced will be relevant and easily searchable on Google. Here are a number of tools that will help you direct your content by finding relevant keyword suggestions.
-
Keywordtool
It is an easy free keyword research tool that contains hundreds of keyword ideas based on a single one. Once the blogger enters a keyword and a region, and the mentioned tool spills out a huge handful of long-tail keyword suggestions, prepositions to use, and common questions asked.
-
AnswerThePublic
Answer The Public is a free keyword tool that presents search questions consisting of the 6 “Wh” questions, ‘can’, ‘are’, and ‘will’. To be precise, bloggers should focus on finding questions that have not been answered yet by anyone, which increases the chances of higher ranking for those queries. In addition, this tool suggests autocomplete searches in an image called a search cloud.
-
Soovle
It utilizes the most common search engines to show its users a vast number of keyword results listed at the same time. That means, it uses search engines like Google, Bing, Youtube, and many more to display keywords; making the results comparison process very fast and easy.
-
Google Search Console
This tool continues to rival several paid ones on the market. It allows its users to tweak literally everything from structured data to spam issues. This includes indexing status and optimizing the visibility of the bloggers’ blogs. On that account, it should be noted that it is not a replacement for all of the paid SEO tools; however, it is an outstanding addition to be used along with the other ones.
-
Google Trends
It is a free tool that enables the direct comparison of two keywords trends at the same time. Additionally, not only does it allow its users to use the data in order to determine which keyword has potential, but also discover the keyword seasonality. The latter can affect blogs positively.
Content Marketing
Creating content requires knowing what your audience is looking for so you will provide for them for free. Therefore, sharing valuable information for free to attract the audience who will benefit from the information. Free high-quality content will give you brand and helps you earn backlinks.
-
Google Analytics
Essentially, users need to understand fully everything about their target audience and the people visiting their blogs. This free tool uses a piece of JavaScript tracking code collect information about how users interact with a certain website by dropping cookies in their browsers. Not only can bloggers track goals form submissions and/ or product purchases, but also set up behavioral events such as scroll-depth.
-
SEO SiteCheckup
An SEO site checkup is one of the essential things that bloggers will do before anything else. This provides a variety of features including, yet not limited to SEO and competition monitoring, analysis of SEO issues, and the ability to create SEO reports. To sum up, it allows users to determine what needs to be fixed and whatnot.
-
Ahrefs
it is an SEO software suite that contains both paid versions of the program and free ones. The latter allows users to access the top 100 backlinks to their URL or any other URL they want to research. Since most of the features inside the software are designed for marketing professionals, it enables them to see backlinks number, domain rating and referring, and URL rating. That is to say, it crawls the web constantly and provides them with extremely beneficial information that can propel their marketing campaigns.
-
Page Speed Insights
it is an online free tool created by Google which helps its users to understand the speed of their website as well as how they can try improving it. To further elaborate, Page Speed Insights analyzes the blog from a user experience and accessibility while refreshing point of view. Also, there is a diagnostics section that provides additional information about the performance of the page.
Rank Tracking
Tracking and analyzing your data with the right tools helps your blog rank higher and shows you your overall traffic. This is very essential to run an effective strategy informed by insightful reports. In the following list, a few tools that any blogger should have.
-
SEO Book Rank Checker
Unlike other free tools that might take a long while to present rankings of keywords for users, SEO Book’s tool operates very quickly, giving bloggers keyword ranking results for Google, Yahoo, Bing, and many more. Unfortunately, SEO Book only works for Firefox; therefore, users need to install and be active in Firefox in order to check rank needs.
-
MozRank Checker
Using MozRank as a point of reference for optimizing search engines, it allows users to analyze the links of a certain site and scores it. It was created by the company Moz that provides tools for search engine optimization. Besides that, MozRank Checker tool uses a unique algorithm taking into consideration other factors such as traffic and relevancy of these web links.
-
Keyword Rank Checker
This tool enables users to check keyword rankings related to their domain and determine how effective their current campaign. Keyword Rank Checker uses a one completely opened page where all codes are right there for users to view, modify, and even tweak according to their needs.
Link Building
It is the process of acquiring hyperlinks from other websites to your own blog making it the hardest part of the SEO job. Hence, building great links requires both patience and money for the data linking tools. However, here are free link tools you can use to optimize the process and make your content is as productive as possible.
-
The SEO Book Toolbar
This free plugin is very much similar to use with the MozBar. It identifies link prospects and determines which ones are more promising when it comes to users’ websites. All in all, it provides a variety of features; namely, links to the data sources so users are able to dig deeper into the data.
-
Google Alerts
It is a completely free content monitoring service that all bloggers should know about and use. Google Alerts is a beneficial tool that works beyond the world of link building and SEO. Certainly, most bloggers use this tool to track the kind of publicity their competitors are getting as well.
-
SEOquake
This tool is a free plugin for browsers giving users the opportunity to utilize their free toolbars for the majority of famous browsers such as Chrome, Safari, and even Firefox. It possesses several advantages such as analyzing websites’ data, providing deeper insights and better understanding, and managing the particular SEO challenges of bloggers’ websites.
-
Check My Links
This free tool is an extension of Google Chrome. It is very quick when it comes to checking if there are any broken external and internal links, as well as finding link building opportunities within users’ websites. To further explain, bloggers will notice a variety of red and green highlighted words on their blog page. The red color indicates broken links, whereas the green one shows links that are working very well. After, users need to copy all the bad links Check My Links highlights and add them to their clipboard in order to prevent using them in the future.
Technical SEO
This refers to the process of ensuring that a blog meets all the essential technical requirements of modern search engines in order to increase ranking and beat the competition. Henceforth, we provide you with technical SEO tools that are required for optimizing your blog with the crawling and indexing phase. On that account, these tools help you identifying and manage technical issues on a blog for free.
-
Bing Webmaster Tools
Not only can These webmaster tools help with keyword research and crawling errors, but also gives users a taste of what the two top search engines think of their website. It is very beneficial for seeing any bugs, alerts, and indexing issues.
-
Google’s Mobile-Friendly Test
This tool checks how easily a visitor can use users’ blog page on a mobile device. This means, it indicates areas where the page needs to be improved in terms of is deemed mobile-friendly. Also, it identifies specific mobile-usability issues such as text that is way too small to read, plugins, the use of incompatible, and so on.
Try Google’s Mobile-friendly Tools
-
Screaming Frog
This desktop-based website crawler has evolved since firstly launched in 2015. It offers a whole range of new features and simplified steps to conduct and analyze technical audits. Besides, it is one of the most popular tools available for on-page SEO issues.
To sum up, this article presents different SEO free tools and extensions available to bloggers. It discusses the advantages of using SEO tools for the blog page, as well as offers a range of zero cost tools, functions, and features.