Tips to Hire Digital Marketing Agency for your Business

Not happy with the existing SEO specialist?. Yes, I understand that choosing the best SEO freelancer is simply not a piece of cake. Any decision in a rush or due to price sensitivity can lead to loss of time and money. There are a lot of people in the search engine optimisation fraternity who follow unethical techniques. It will not be incorrect to say that the SEO sector has a lot of people who follow unethical techniques. The old school website optimisation strategies of the 1990s don’t work in 2020 But SEO agencies and SEO freelancers still follow them and hence no results are achieved for the business. Spammy approach to website optimisation is not what search engines expect in 2020. But companies and freelancers still follow them and hence no results are achieved for the client.

 Google released their key search engine upgrade with the name of Google Penguin that was introduced in Forth month on the year 2012. There were several sites in those days which were working on bulk building links and were impacted by this specific update. Google used to penalise websites with low-quality backlinks before also. They used to penalise the particular websites by manually penalising them. All these unethical strategies, unfortunately, used to work in the short term and hence the companies used to make clients happy and make money. I can guarantee that if you use black hat tactics for backlink building then Google will penalise the site. Your website may come out from a penalty if you have got all the information about your backlinks and work which your SEO freelancer has done. Usually, SEO agencies hide penalty messages so that they don’t lose the contract. So, you will not find out about these practices and harm caused to your web-site. Coming out of penalty will not be quick even if you think of changing your SEO agency. Since you don’t have a full report from your SEO firm about the backlinks and work done.

 Best Three things to expect from a reliable SEO Expert

 1)Content and On-Page is the Key.

 Focus on Strategy and not techniques. Search engine optimisation is a never-ending marathon competition. For a lot quicker results you can try Adwords. Google Adwords will help you generate leads in no-time by placing your advertisement on page one of Google. Google Adwords features a significant display network also. When you perform search engine optimization as per Google’s rules then it is called White Hat search engine optimization. If search engine optimization is carried out the white hat method then the web site can not be penalised ever. On-page search engine optimization should be the main focus in 2020 where content is the king and site structure is the queen. We suggest that you speak to your SEO company and ask them to properly follow these as part of their search engine optimization project.

 2)Smart Link Strategy

Link-building is a critically important element in SEO for tough keywords. We need to forget about links creating practices of early 2020 and focus far more around the PR and marketing element to generate web links for the website. Is your search engine optimization provider building backlinks the actual white hat way? That would be worthy of asking. Backlinks reports are important for tracking growth and have a history of backlinks created. Just Two or Three decent backlinks with website traffic is better in search engine optimisation than 100 poor backlinks, that means good quality matters in SEO marketing. I point out this because finding a great website link needs a great deal of conversation with all the bloggers and may take a great deal of time (even 4-8 hrs) to acquire even 1 back-link for the web site that holds even more value than 100’s of poor quality backlinks.

 3) SEO Reporting

If you work with a competent SEO Company then these people will always share regular reports for all on-site and off-site work completed on the site. on-site SEO should be reported in a report by your SEO firm|It would be good to have reports in Google docs about on-site alterations. I prefer Google docs due to the real-time monitoring benefit. Without reports, you will not be able to evaluate the effectiveness of any SEO plan. Google sheets are ideal for maintaining the backlink reports. Link records are always useful. Be it at the time you change your SEO Company or suspect a back-link to be dangerous.

My Suggestion

Most of the reputed SEO agency are very clear in reporting. However, people fall prey to low-cost SEO agency who provide dirt-cheap prices and do fake promises. Employing an SEO Company is certainly crucial because the results of your company is dependent on the way they perform. They should be hired the same way you hire any Sr Executive in the firm.