Best Marketing Automation Tools are the need of the hour in this fast-growing world. Within the comfort of your home, you can easily access these tools and increase the number of people your website or any online product. Such tools can prove to be very advantageous in the ever-changing world of digital marketing and can provide you with an edge apart from your competitors.
Now, there arises a basic question as to what exactly is an Automation tool? Simply explained, these are those tools that are there to represent your product or website on the various aspects of marketing in the digital world which are social media, email, or different kinds of websites of various search engines. Such tools are remarkable and easy to use wonders of the digital world.
Before I present to you the list of such amazing tools, there is an important aspect on which there is a need to think over. The point is to realize that whether there is a need to use such tools or not. Here is a quick guide which describes all the points that need to be kept in mind while deciding the need to use such tools-
Quick guide:-
The marketing tools will prove to be very beneficial if the following points are covered and kept in mind while deciding on using the tool or not-
- The company has hired a perfectly sound team to function in the digital marketing aspect with full responsibility
- Usually, there are channels required for marketing which should be available with the respective company otherwise the tools will not function
- Most of the time, a plan is always required to make things work out. Similarly, there should be the presence of a strict and definitive strategy for the tools to showcase their functioning rightfully.
- Along with the strategical backup, a strong financial backup is necessary. The tools demand more money as compared to time devote
Along with these points in mind, there is another aspect that defines our usage, as to what is our need of using these tools as they serve various purposes. Speaking of purposes, the uses of these tools can be for advertisement, mail procedures, social media, customer regarding, pricing and the kind of tools which can accommodate all of these needs are the All-in-one Marketing tool which is probably among the Best Marketing Automation Tools.
Must Read: Benefits of digital marketing for business growth
These important aspects also bring out the need to understand the most important or so to say, key features of these tools which are as follows:-
Key features with respect to best marketing automation tools
- Processes to take care of the lead information which includes the list of lead companies, competitors, etc.
- Presence of campaign required for email procedures from one end to other
- Presence of automation with respect to social media
- Internal or other team members must be receiving real-time alerts which are necessary for regular checking of the tool
- A provision for providing the members with messages in a personalized manner
Not wasting any more time, here is the most awaited list of Top 10 Best Marketing Automation Tools You Need to Use-
1. Hubspot
Hubspot gets a spot on due to its versatility for businesses of the size whether small or medium. This company has headquarters in the USA and is very useful because of the presence of various important features such as SugarCRM, Netsuite, etc. This tool easily publishes the whole data and gives a presentable view to the data too. Marketing campaigns can be launched appealingly by the requirements of the user and the customer.
This tool is completely compatible with the latest of the available CRMs.
2. ArticPinPoint
This is another interactive software that enables the user to form the most wanted relations with leads, marketing concerns in the automated form, and whatnot. It is a fully capable and stacked software. With its feature such as landing page builder, lead scoring, lead tracking, etc. it becomes very useful concerning the lead concerns. Just like Hubspot, it is also compatible with most of the CRM and also integrates with social media sites. Effective functioning, with a nurturing attitude, this software is sure to give you the very much required lead.
3. Pardot
This tool is often compared with Hubspot, but in reality, there stands no comparison between these tools. Pardot is among the leading b2b marketing software as it offers very powerful and effective automation of the marketing sense and provides the user with the best-proven leads and guides by the usage. This tool is a combination of both sales force and email which is proven to be the best set of qualities in any software. This tool is a part of the Salesforce products.
4. Infusionsoft
Infusionsoft, one of the best products of Keep company is an all-in-one solution for providing products. It is counted among the most powerful product which is fully automated and customizable. Due to its powerful segmented features, the leads are not able to “leak” through the cracks which are beneficial for the company using this software. One of the points which were mentioned in the guide above was the presence of personalized messaging which is very much fulfilled by this tool and the user can take full advantage of it. One of its features the Campaign Builder tags the leads in an automated way which gives a list of the leads, again a necessary function.
5. Acton
This software is dependent upon subscription. It supports various features such as email, social media, webinar management (which is new until now!), and the analytics portion is also performed. Again like its other counterparts, this tool is also compatible with various CRMs and is usually owned by medium scale businesses. Due to its easy to use modes and cost-effective nature, this tool has gathered a lot of attention and along with positive reviews thus it has attained its position in the list of best automation tools
6.Customer.io
This tool is in the sixth position of the best marketing automation tools due to its ability to target and delivering automated messages. The reason it is used in this list of best marketing automation tools is due to its ability to use comprehensive segmentation, which allows the personal attributes and specialized pages to be viewed. The workflow automation promotes the drag and drop kind of interface which is specialized for this software, which makes it the rightful representative of this list of best marketing automation tools.
7.Constant Contact
This tool is although at the seventh position of the list of the best marketing automation tools, still, it has a lot of features which makes it very useful for small and medium-sized business. For instance, it can send mails to welcome the people who are very much keen on a particular product. This tool enables to expand the reach of a company and the audience is increased by many folds along with getting engaged.
8.Userfox
This is an optimal tool for marketing automation among the list of best marketing automation tools. It allows the user to design, write, and even automate and update the mails of the concerned company. Its amazing user interface makes the use of interactive functions and allows the user to manage newsletters, blogs, emails, etc.
9.AdRoll
This growth marketing tool is at the ninth position of the list of best marketing automation tools due to its Growth Marketing Platform which is responsible to centralize the important markets for the ease of usage and the customer The data is unified into the various marketing channels which are there for the customer satisfaction and even helps the company to grow in a unified manner.
10. Marketo
Although at the last position, Marketo is among the best in class software dealing with marketing automation. There are measurable results, and the progress of a company can also be tracked. This software deals with B2B and B2C marketing targets and helps the company to be automated along with personalized modifications supportive. It is a SaaS-based company that executes its functions across various platforms at the digital level.
Thank you for paying heed to my article. I hope you find the apt software for your company and reach the sky!
All The Best!!